Market research - Magazine 3 - Magazine cover



Language - Lots of images and text clutter the cover, creating a sense of noise and energy, reflecting the type of music the magazine is primarily about. Most of the pictures are close-ups of artists singing or shouting, adding to this effect. Bright colours such as green and yellow make up much of the page. The feeling of noise is further conveyed through the masthead, presented in large letters with an exclamation mark and with a the appearance of having been cracked, as well as the fact that it is called "Kerrang!", the sound a guitar makes when strummed. and the tagline: "life is loud". The tagline is also red, which stands out and has connotations of anger and noise. A low-angle mid-shot of an artist playing guitar is used as the main image, often used in music magazines to give the impression the subject of the image is big and  impressive. The large banner headline adds to both of these effects, with the large text and exclamation mark adding to the effect of noise and energy, and "Greatest gigs ever" emphasising the greatness of the musicians included in the list and in the main image.
Institution - Kerrang! is published by Bauer Media, a successful multi-platform publishing company who publish a range of other magazines, including other music magazines such as Q magazine.
Ideology - The ideology of this cover is that the louder music is, the btter it is and metal is the best genre of music. This is shown through the cluttered layout, the tagline, the masthead, and the the images of musicians singing loudly.
Audience - Kerrang's audience largely consists of teenagers and young adults who listen to metal music, reflected by the visually lous, attention-grabbing covers and the relatively low price tag. This allows it to compete with other, similar magazines which are more expensive as its target audience will be in a lower demographic than some other magazines and may not have as much money to spend on things like magazines. (C/D demographics)
Representation - The magazine cover represents its featured musicians positively, and portrays them as playing loud, energetic music which is great to listen to. This is done through the large banner headline of "Greatest Gigs Ever!", as well as through the low-angle mid-shot of the musician in the main image to make him look more impressive. A psotive representation of the musicians will mean more customers.