Market Research - Magazine 1 - Contents Page

Language - Despite being a contents page, the imge takes up almost the whole of the page, which is somewhat unconventional, with the contents only taking up the left side of the image. This draws attention towards the main article of the magazine which is represented by the image. This main article will probably have also been displayed on the cover, and been a main reason why the reader has bought the magazine, so is emphasised in the contents page. Like Oasis in the contents page for the other issue, the main image is taken from a low angle, making the artist look bigger and more impressive. There is also not much in the
background of the shot to distact attention from the artist,  The other contents are kept short and simple with no description to  make more room for the main image.
Ideology - The large image taking up most of the page, as well as the low-angle shot and the fact that the image takes up more spce than all of the other contents of the magazine conveys the message that guitarist is big, famous and important.
Institution - The magazine is published by IPC Media.
Audience - Mostly male, average age of 23.
Representation - The guitarist is represented positively, with the large, low-angle shot of him taking up the page. He seems to be represented as a solo artist, as there is very little in the background of the image, including other band members. The simple may also be representing him as an indie artist, as he is just sitting on a chair indoors, rather than at a huge concert.