Language - The front cover must contain the conventions of magazine covers, such as a masthead to identify the magazine, a main image, coverlines, etc. Music magazine covers often feature main images of bands or artists, in which case a mid-shot is usually used. The magazine I produce will be centered around classic rock music, so the central colours used on the cover will be colours like black, white and red. It should be visually interesting enough to gain the attention of potential readers without being too overstated. The cover should draw the focus towards the main image, with the image and masthead being the main parts of the cover. There should not be too many coverlines, but enough to give some information about what the magazine contains. This style and colour code will also be present in the contents page and double page spread, but they will focus more on the text than the images.
Institution - My magazine will appear to be published by a publisher who is responsible for similar kinds of music magazines.
Ideology - The magazine cover and other pages will convey the message that this is the best genre of music. As it is a music about classic rock, it will also convey nostalgia.
Audience - As a classic rock-based magazine, much of the audience will be people who listened to the music when it was first around, so mostly between the ages of around 30-45. However, the target audience will also contain younger fans of the genre who have started listening to the genre more recently.
Representation - My target audience and the artists the magazine will focus on will be represented positively. If they were represented negatively, no fans of the music genre would want to read the magazine. The artists will be represented as accurately as possible to add authenticity to the magazine.
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