Market reseach - Magazine 1 - Double-page spread

Language - Very large, mid-shot picture of Lily Allen takes up a lot of space on the spread. This contrasts with the headline : "I'm not an attention seeker", implied to be a quote from Lily Allen, with the image taking up a large amount of space, even part of the other page, with the image placed to give the image that she is elbowing the headline out of the way to gety attention. Also, the only bright colour used is red, a bright, attention-grabbing colour. It is only used in the image of Lily Allen, and to highlight her name in the text.This creates a kind of joke using the image and headline. The image also takes up more space than the text, adding to this, as well as the fact that her name is in red in the sub-headline. A large picture of Lily Allen may also have been used so that anyone looking through the magazine would recognise her and read the article.
Institution - The magazine is produced by IPC Media, as detailed earlier.
Ideology - The ideology of this spread is that Lily Allen is well-known, and an attention seeker, as shown by the image taking up most of the space.
Audience - The audience for these pages of the magazine are people who are fans of Lily Allen, and will noptice the large, attention-grabbing image of her, plus the quote by her, and be interested in reading the article.

Market Research - Magazine 1 - Contents Page

Language - Despite being a contents page, the imge takes up almost the whole of the page, which is somewhat unconventional, with the contents only taking up the left side of the image. This draws attention towards the main article of the magazine which is represented by the image. This main article will probably have also been displayed on the cover, and been a main reason why the reader has bought the magazine, so is emphasised in the contents page. Like Oasis in the contents page for the other issue, the main image is taken from a low angle, making the artist look bigger and more impressive. There is also not much in the
background of the shot to distact attention from the artist,  The other contents are kept short and simple with no description to  make more room for the main image.
Ideology - The large image taking up most of the page, as well as the low-angle shot and the fact that the image takes up more spce than all of the other contents of the magazine conveys the message that guitarist is big, famous and important.
Institution - The magazine is published by IPC Media.
Audience - Mostly male, average age of 23.
Representation - The guitarist is represented positively, with the large, low-angle shot of him taking up the page. He seems to be represented as a solo artist, as there is very little in the background of the image, including other band members. The simple may also be representing him as an indie artist, as he is just sitting on a chair indoors, rather than at a huge concert.

Market research - Magazine 1 - Cover

NME Magazine cover

Language - The main image of the band takes up most of the cover, attracting attention and informing readers what the main part of the magazine is about. The banner headline, as well as much of the rest of the cover, including the masthead, also uses contrasting colours of red and white to stand out. The main image has been taken from a low angle, making the band members look taller and more impressive with the band appearing to be looking down on the reader. The only other elements of the magazine cover, other than the masthead, are all related to the band. The large banner headline uses short phrases to emphasise the impressiveness of the band.

Ideology - The cover conveys the message that Oasis are an impressive, great band. This is shown through the main image taking up almost all of the cover, taken from a low-angle shot with the band looking downwards. This is also shown in the large "Oasis" in the banner headline, and the text in the headline "Back to blow your mind." The cover of the CD also has an image of one of the band members from a low-angle shot, further conveying this message.

Institution - The publisher of the magazine is not visible in this image of the cover. However, the magazine is published by IPC Media, who publish a wide range of magazines for a broad audience, including Look magazine.

Audience - The audience for this issue of the magazine is fans of Oasis, or people who are interested in listening to them. This is clear as the cover is all about the band Oasis, and the magazine contains a free CD of Oasis, which poeople will want to listen to if they like the band or would like to start listening to them.

The target audience for the magazine itself are mostly men, on average aged 23 years old. This cover is effective at targeting this audience, as Oasis were popular in the 90s, and many of the magazine's audience will have grown up listening to the band, so they are instantly recognisable.

Representation - The band on the cover is represented positively through the main image, banner headline, and the coverline which contains a positive quote about them. This will convince fans of Oasis to buy the magazine as they want to see a band they listen to represented in a positive light.

Identify and explain choice of music genre

I have chosen to theme my music magazine on the genre of classic rock music. I have chosen this genre as it is my personal favourite type of music. It is also because this a relatively niche genre of music. During research on the internet, I did not find many existing magazines about the genre compared to magazines about pop, rap, dance music etc. This means there is less competition and a potentially larger audience.

LIIAR Interpretation of the Brief

Language - The front cover must contain the conventions of magazine covers, such as a masthead to identify the magazine, a main image, coverlines, etc. Music magazine covers often feature main images of bands or artists, in which case a mid-shot is usually used. The magazine I produce will be centered around classic rock music, so the central colours used on the cover will be colours like black, white and red. It should be visually interesting enough to gain the attention of potential readers without being too overstated. The cover should draw the focus towards the main image, with the image and masthead being the main parts of the cover. There should not be too many coverlines, but enough to give some information about what the magazine contains. This style and colour code will also be present in the contents page and double page spread, but they will focus more on the text than the images.

Institution - My magazine will appear to be published by a publisher who is responsible for similar kinds of music magazines.

Ideology - The magazine cover and other pages will convey the message that this is the best genre of music. As it is a music about classic rock, it will also convey nostalgia.

Audience - As a classic rock-based magazine, much of the audience will be people who listened to the music when it was first around, so mostly between the ages of around 30-45. However, the target audience will also contain younger fans of the genre who have started listening to the genre more recently.

Representation - My target audience and the artists the magazine will focus on will be represented positively. If they were represented negatively, no fans of the music genre would want to read the magazine. The artists will be represented as accurately as possible to add authenticity to the magazine.

The Brief

Produce the front page, contents and double page spread of a new magazine. All images and texts used must be original , produced by you - minimum of four images.